How to sell at a farmers market: the basics you need to know
Selling at a farmers market is about more than just having great products—it’s about creating a brand experience that draws customers in and keeps them coming back. From eye-catching labels to professional-looking tags and cards, every detail matters. With the right tools, you can turn a simple booth into a vibrant, inviting space that reflects the quality of what you’re selling.
To help you achieve this, we’ve curated 10 printable templates that will not only elevate your presentation but also boost your sales. Let’s dive in and explore how these printables can make your farmers market booth a standout success.
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How to use blank templates to enhance your farmers market display
When it comes to selling at a farmers market, your display is your first opportunity to make an impression. Every item on your table—from product labels and packaging to business cards and name tags—contributes to the overall experience you create for your customers. This is your chance to tell a strong brand story that resonates with shoppers. Each element should not only showcase your products but also represent the unique personality and values of your business.
One of the best ways to ensure consistency across your display is by incorporating your logos and brand colors into every printable element. Whether you’re creating labels, tags, or cards, using these elements helps to build brand recognition and trust. Avery Design & Print Online, our easy-to-use design software, along with our wide range of blank templates, give you the flexibility to upload complete designs or start with your logo to create something unique on the spot. These templates are designed to fit perfectly on Avery products. They also provide you with an accurate preview before you even begin test printing.
Find out how to find the templates you need and discover how easy it is to enhance your farmers market display with personalized printables that reflect your brand story.
1) Farmers market food packaging labels
Choosing the right labels for your food packaging is key to making your products stand out while ensuring they last. Waterproof labels with Ultrahold adhesive, for example, are perfect for food packaging. They offer durability that keeps your stickers securely in place, even in humid conditions, so your products look polished all day.
Selecting the right label material can further enhance your packaging. Whether you prefer a sleek, glossy finish or a rustic, natural look, there’s a perfect label type for your brand. If you want some help finding the best fit for your products, read our guide on Label Types to Get the Look You Want.
Use the blank template below to add your branding and product information to 2″ waterproof round labels sold by the package (64502) or by the sheet (94501).
Or, order custom-printed round labels in a variety of materials, including waterproof.
2) Package label example for candles
Creating the perfect candle label involves more than just picking a design. It’s also important to consider the container’s shape and size as well. For instance, a square label might appear rectangular on a curved jar, which can impact the overall look. Choosing the right label size ensures your design looks as intended. If you need help, our article on how to pick the right product label for your jars includes some tips for finding the perfect fit.
In addition to size and shape, the material of your candle labels also matters. Waterproof labels made from oil-resistant materials, for example, are an excellent choice. These labels not only withstand exposure to oils but also maintain their appearance, keeping your branding crisp and clear. For more detailed tips, explore our guide on how to make candle labels to ensure your labels shine as brightly as your candles.
Use the blank template below to add your branding and product information to 2″ waterproof square labels sold by the package (64510) or by the sheet (94107).
Or, order custom-printed labels in different shapes and materials.
3) DIY farm stand product tags
Another charming and versatile way to present your products is with customized tags. One of the key benefits of using tags is their flexibility. Tags are easy to add or remove. This makes them perfect for updating prices or switching out products without the hassle of re-labeling.
Additionally, tags give you the opportunity to get creative with your presentation. By using different strings, twine, or ribbons, you can add a touch of personality that reflects your brand’s unique style. Whether you prefer a rustic look with jute twine or something more vibrant with colorful ribbon, tags allow you to customize your display and make your products stand out.
Use the blank template below to add your branding and product information to 1-1/2″ x 1-1/2″ square tags (22849).
Or, order custom-printed tags in a variety of shapes and sizes.
4) Tent cards for your farmers market table
Tent cards are another fantastic way to elevate your farmers market table by providing important information in a stylish, accessible format. For example, adding a QR code that directs customers to a full ingredient list, like in the template below. This offers a modern touch and builds trust through product transparency.
You can customize your tent cards with QR codes that link to various resources. These could include ingredient lists, your website, or even your social media pages. By incorporating QR codes into your farm stand display, you give customers an interactive experience that’s both informative and engaging, all while keeping your table clutter-free and professional.
Use the blank template below to add your branding and product information to 3-1/2″ x 11″ tent cards (5309).
Or, order custom-printed tent cards in a variety of sizes.
5) Farm stand idea for selling plants
Selling plants at your farm stand? If so, you can elevate the presentation by wrapping potted plants in rustic Kraft paper and adding elegant gold-bordered tags. These tags are perfect for sharing essential details like care instructions and plant types. By making it easy for customers to choose the right plant and feel confident about their purchase, it not only enhances the giftability of your plants but also adds a polished, professional look to your display. To create your own custom tags, check out our guide on How to Create & Print Personalized Gift Tags for a simple and stylish solution.
Use the blank template below to add your branding and product information to 2″ x 3-1/2″ tags with metallic gold borders (3326).
6) Market stand packaging and labeling
Custom labels offer an affordable way to create branded packaging for your farmers market stand without the high cost of custom-printed bags or containers. Moreover, they allow you to turn any plain bag, box, or jar into a branded product, giving your items a professional, cohesive look. This flexibility means you can easily apply your branding to anything, from paper bags to glass jars, making it a cost-effective and versatile solution.
Additionally, for those focused on sustainability, pairing eco-friendly labels with paper packaging is a great choice. This provides an eco-conscious option that reduces your footprint and appeals to customers who value green practices. Explore more ways to impress your customers with thoughtful packaging in our articles on eco-friendly packaging and fun product packaging ideas for creative sellers.
Use the blank templates below to add your branding and product information to Eco-friendly 2-1/2″ round Avery labels sold by the pack (22808) & 2″ x 4″ rectangle labels (5784).
Or, order custom-printed labels in a variety of shapes, sizes, and materials, including recycled paper paper.
7) DIY farm stand promotion marketing
Promotional marketing is key to driving repeat business and building long-term brand loyalty. Offering a discount code, like in the template below, encourages customers to visit your online store and keeps your brand in mind after they leave the market. Including your logo, QR code, website, and social media handles makes it easy for them to stay connected and enjoy future promotions.
To maximize the impact of your promotion, consider using double-sided cards with the offer on one side and additional branding or product info on the other. This not only reinforces your marketing message but also serves as a handy reminder of your brand. For more ideas on using print materials in your marketing, check out our guide on ways to use postcards for marketing your business.
Use the blank template below to add your branding and product information to 4-1/4″ x 5-1/2″ kraft brown postcards (5629).
8) Farmers market logo stickers
Logo stickers are a fantastic marketing tool. They double as awesome freebies that quickly draw attention to your stand and use the psychology of giving something away for free to build brand traction and recognition. When customers walk away with a sticker featuring your logo, they’re not just taking a small gift—they’re spreading your brand wherever they go. This simple gesture can lure more folks to your table and create lasting impressions.
The best part? Ordering custom logo stickers is incredibly quick and easy, making it a no-brainer for your marketing strategy. If you don’t have a logo yet, no worries! Learn how to make a logo for your business to get started. Once your logo is ready, you’ll have a powerful tool to boost your brand presence at every market.
Create a custom sticker by first uploading your logo and entering your desired sticker size. Next, choose from seven material options. Finally, choose your quantity, add it to your cart, and you’re done!
9) Name tags for your farmers market stand
Name badges and tags are more than just a way to introduce yourself—they’re a powerful way to connect with customers. Professional, branded name tags make your staff more approachable and subtly reinforce your brand. Every interaction also becomes a chance for customers to remember your name, your business, and the positive experience they had at your stand. This small detail can leave a lasting impression, building trust and loyalty with every customer.
Use the blank template below to add your branding and product information to 2-1/3″ x 3-3/8″ name badges (48395).
10) Market day idea for building business
Building strong connections with customers is essential for turning one-time sales into repeat business. On market day, every interaction matters, and providing easy access to your information keeps customers engaged with your brand long after they leave your booth. QR codes are a highly effective tool for this. They make it simple for customers to connect with your business, whether they’re following you on social media, visiting your website, or learning more about your products.
There are three easy ways to use QR codes on smartphones. First, just open the camera, and the link will appear instantly. Second, customers can take a picture of the QR code and save it for later. They can then open the image in their gallery and tap to access the link. Finally, with Google Lens, they can choose the saved QR code image from their photos and tap the “Website” button. These options make staying connected with your business effortless, keeping your brand top of mind.
Use the blank template below to add your branding and product information to 2″ x 3-1/2″ business cards (28311).
Or, order custom-printed business cards in a variety of shapes, sizes, and materials.
Get ready to stand out at your next farmers market
As mentioned, successfully selling at a farmers market involves more than just great products. It’s about creating an inviting, professional display that resonates with customers and keeps them coming back. From using custom labels and tags to enhance your branding to leveraging the power of QR codes and promotional marketing, each element of your setup plays a crucial role in building your business. By paying attention to the details and making thoughtful choices, you can create a market stand that not only attracts attention but also fosters lasting connections with your customers.
For more DIY ideas and inspiration, be sure to follow us on Instagram. And don’t forget to share your own projects with us using #averyproducts—we’d love to see how you’re using our tools to grow your business!
