1. Types of Information We Collect

Personally Identifiable Information ("PII") is any information that can identify or is linked to a specific individual, such as your name, mailing address, telephone number (including mobile number), email address, credit card number, debit card number, bank account number and other financial account information, birth date, gender, occupation, personal interests, demographic, location and household information, etc. To the extent you voluntarily provide your PII to us, we collect such information. For example, as permitted by law, Avery may collect PII from you when you:

1. 1. purchase one of our products or services, such as when you subscribe to our email contact list;
2. 2. register to participate in an event sponsored by Avery (such as a contest, sweepstakes, giveaway, promotion, survey, etc.);
3. 3. enter into a transaction with us, such as ordering a product from Avery through our online store;
4. 4. use or interact with a product or service of the Avery Interactive Network;
5. 5. provide or share information using a product or service of the Avery Interactive Network;
6. 6. send information via message, chat, blog, post or similar functionality using a product or service of the Avery Interactive Network;
7. 7. create, share or link personal profile using a product or service of the Avery Interactive Network, including linking or associating your profile on a third-party site or platform with your Avery account; and/or
8. 8. submit a request or inquiry to us via the Avery Interactive Network or otherwise, or
9. 9. print and save projects using Avery design and print tools (collectively, "Identification Activity").

Engaging in an Identification Activity is a voluntary activity on your part. If you elect to engage in an Identification Activity, Avery may ask you for certain PII. Depending on the activity, some of the information Avery asks you to provide may be identified as mandatory and some may be identified as optional. If you do not provide the mandatory information for a particular Identification Activity which requires it, you will not be able to engage in that activity. In addition, if you use the Avery Interactive Network to send information to another person (e.g., a friend, a family member, etc.), Avery will also collect PII of that other person to the extent disclosed by you.

Aggregate and Anonymous Information ("AAI") is any information that cannot identify or be linked to a specific individual. For example, Avery may collect anonymous group data (demographics, interests and preferences, etc.) about users of our printing tools and services, users and members of the Avery Interactive Network, etc. (collectively, "Users"). Avery also collects aggregate traffic data pertaining to the Avery Interactive Network, such as: total page views in a given time period; total impressions; average amount of time that Users spend on the Avery Interactive Network (or a part thereof) each time they visit; average amount of time that Users spend on each page of any one or more parts of the Avery Interactive Network; percentage of Users from a certain geographical area, etc. In addition, Avery may take PII and make it non-personally identifiable, such as by aggregating your information with information about other individuals, or by removing personally-identifiable elements (such as names) so as to "anonymize" or "de-personalize" your information. Avery may combine "User Activity Information" (as described below, which is PII) about you and other Users of the Avery Interactive Network to generate AAI in the form of aggregate information that reflects activities, habits, preferences, interests, etc. about our Users as a group. Avery also collects location-based information such as zip code, city and state name what is not, and cannot be, associated with PII.

2. What We Do With the Information

As a general matter, Avery uses information (PII and AAI) collected from and/or about our Users to improve our products and services so that they are appealing to as many people as possible, to administer and maintain operations of the Avery Interactive Network, to offer, market and advertise products and services (including those from third parties outside Avery with whom we do business (collectively, "Business Partners")) to our Users, to administer and manage transactions and relationships with our Users, to personalize user experiences for our Users, and to build a strong community for our Users.

2.1 Avery's Use of Information

2.1.1 Transactional, Administrative, and Customer Relation Purposes

If you provide information to Avery in connection with an Identification Activity, Avery will process and use your information for all purposes related to that activity, including communicating and interacting with you in relation to your activity. For example: (1) if you sign up for a product or service of the Avery Interactive Network, Avery will use your information to set up, administer, service, and communicate with you regarding your account; (2) if you register to enter one of our contests or sweepstakes, Avery will use your information to process your entry and to conduct and administer the contest or sweepstake (including communicating with you in the event you are selected as a winner); (3) if you join one of our mailing or contact lists, Avery will use your information to send you or contact you with information that you have requested or that may be of interest to you; and (4) if you order a product or service from Avery, your information will be used to process and fulfill your order, to communicate with you regarding the same, and to provide customer service to you. Also, if you provide your email address or mailing address to Avery, such address may be used to send you notices of a transactional, administrative or relationship nature or as required by law, such as notification of a material change in this Privacy Policy and/or the Terms of Use for the Avery Interactive Network, notification of an actual or suspected security breach that affects your information stored by or for Avery, public relations announcements, etc.

2.1.2 Marketing & Advertising Purposes

(1) Interest-based advertising on the Avery Interactive Network: Avery may use your PII to provide to you interest-based ads (i.e., ads potentially relevant or tailored to your interests) about products and services of Avery and/or our Business Partners. For example, Avery may show ads inside and/or alongside the content you view on Avery.com. Sometimes, these ads are based on the types of products you have purchased or files you have downloaded. However, to make these ads as relevant as possible for you, Avery may infer your interests based on videos you have previously viewed on Avery.com, templates you have downloaded or printed, and may use this information to associate your browser with relevant interest categories and show you ads relevant to your inferred interests. For example, if your prior viewing habits on Avery.com suggest that you are interested in a particular category of products or services, you may see more ads related to that category while on Avery.com. See Section 5.1 for additional information regarding Avery’s use of marketing cookies and other tracking technologies.

(2) Email marketing: If you provide your email address or mailing address to Avery (such as by joining one of our mailing lists), such address may be used to send you product and service offers, promotions, and advertisements from Avery and/or from our Business Partners. See Section 3.2 below regarding how to opt out of Avery’s email marketing.

(3) Mobile marketing: Subject to your prior opt-in consent, Avery may (i) send marketing and advertising messages via SMS (Short Message Service), MMS (Multimedia Message Service), etc., to your mobile device and/or (ii) send marketing and advertising emails to your wireless email account, to inform you about product/service offers, promotions, and advertisements from Avery and/or from our Business Partners. See Section 3.2 below regarding how to opt out of our mobile marketing.

2.1.3 Market Research Purposes

Avery may use AAI (including AAI derived from PII) to conduct market research and analysis for ourselves as well as for our Business Partners.

2.2 Disclosure to Third Parties Outside Avery

2.2.1 Disclosure to our Business Partners

Except as set forth below, Avery will never knowingly disclose your PII to a third party.

2.2.2 Disclosure to our Service Providers

Avery may disclose PII and AAI to our outside vendors and contractors who need to access such information in order to perform services (including, without limitation, transaction/payment processing, order fulfillment, contests and sweepstakes administration and prize fulfillment, data research and analysis, data collection and processing, data storage, data security, hosting and technical support for the Avery Interactive Network, and marketing and advertising support) for us (collectively, "Service Providers"). Avery requires that our Service Providers use your information shared by Avery solely for the purposes of performing services for Avery and that they maintain the confidentiality, security and integrity of such information and not further disclose the information to others.

2.2.3 Disclosure under other circumstances

Avery may disclose PII and AAI to others if doing so is required by law or, in our good faith belief, is reasonably necessary to: (1) comply with legal process (including a court order or subpoena); (2) cooperate with law enforcement; (3) enforce this Privacy Policy and/or the Terms of Use for the Avery Interactive Network; (4) respond to an emergency; or (5) protect the rights, property or safety of Avery, one or more members of our Users, and/or the public. In addition, Avery may transfer PII and AAI as part of our assets if Avery (or parts of our businesses) are, sold or transferred to, merged with, or acquired by, a third party. Upon such transfer, the privacy policy of the acquiring entity may govern the further use of your information.

2.2.4 Unrestricted disclosure of AAI

Given the anonymous, non-personally identifiable nature of AAI, there are no restrictions under this Privacy Policy on how Avery may use, disclose, sell, or otherwise share such information. For example, Avery may freely share Aggregate and Anonymous Information (AAI) with our Business Partners who may use such data for their own marketing, advertising, research, or other business purposes. Avery may also freely share AAI with our Service Providers in order for them to perform services to Avery.

3. Information Access & Opt-Out

3.1 Information Access

If you have an active user account on the Avery Interactive Network, you may access and update your user account information and preferences at any time (subject to the scheduled maintenance of the Avery Interactive Network), by logging into your account and clicking on "My Account" and then changing your preference.

If you do not have an active account on the Avery Interactive Network, or if you have provided your information to Avery offline, you may request to access, delete, update and correct your information as stored by Avery, by sending your request to us at Avery Products Corp., Attn: CSC/Opt Out, 50 Pointe Drive, Brea, CA 92821. Your request will be processed as soon as possible.

You may access a list of the personally identifiable information Avery has in its records about your account on this page . Once you have confirmed your email for your account you will have the options to download your data or request your account and data be deleted.

Avery does not sell your data.

3.2 Opt-Out

You can opt out of all our marketing uses (including email marketing, mobile email marketing, and mobile message marketing) of your PII by sending your request via email at Avery Products Corp., Attn: CSC/Opt Out, 50 Pointe Drive, Brea, CA 92821.

You may also opt out of marketing communications from Avery by submitting a request. We may contact you for clarifications as part of this process.

Avery will endeavor to honor your request promptly after receipt.

In addition, with respect to certain marketing uses of your PII, you may exercise your opt-out choice through the following alternative methods:

• Our email / mobile email marketing (i.e., sending marketing emails (including our newsletters) to your Internet email account or your mobile email account):
• Use the opt-out means (e.g., an "unsubscribe" link) provided in a marketing email that you have previously received from us.

HOWEVER, please note the following:

For email communications, your opt-out will stop further marketing and promotional emails from us BUT will NOT stop email communications from Avery relating to your Identification Activity, of a transactional, administrative or relationship nature, or as required by law, such as notification of a material change in this Privacy Policy and/or the Terms & Conditions for the Site, notification of an actual or suspected security breach that affects your Personal Information stored by or for Avery, etc.

For telemarketing, your opt-out will stop further marketing calls from Avery but will NOT stop calls from us relating to your Identification Activity of a transactional, administrative or relationship nature, or as required by law, such as notification of a material change in this Privacy Policy and/or the Terms & Conditions for the Site, notification of an actual or suspected security breach that affects your Personal Information stored by or for us, etc.

Data retention

Avery will retain your PII for as long as your account is active or as needed to provide you products or services, and as necessary to comply with our legal obligations, resolve disputes, and enforce agreements. AAI and AAI may be retained indefinitely.

You may request Avery delete your account on this page. We will send you an email to confirm your request to delete your data at which time your data will be deleted. Please note that the erasure of your data is permanent and irreversible.

4. Protecting Children

Avery takes special care to protect the safety and privacy of children. All products and services of the Avery Interactive Network are intended for general audiences and are NOT directed to children. Avery does not knowingly permit children under age 13 to register on the Avery Interactive Network for any product or Service. Avery does not knowingly collect or solicit Personally Identifiable Information about Users under age 13.

Children under age 13 should always ask their parents or guardians for permission before providing any Personally Identifiable Information to anyone online or through mobile devices. Parents and legal guardians should participate in your child's online and mobile activities and use parental control or other Internet and/or mobile filtering technology to supervise your child's access to the Internet.

5. Cookies & Similar Technology

We use essential, performance, marketing, and analytics cookies to collect usage, device, and location information (determined through your IP address) when you interact with the Avery Interactive Network. Other than essential trackers, these will not deploy unless you provide your consent. We use this information to: (i) enhance user experience on the Avery Interactive Network; (ii) conduct analytics to improve the Avery Interactive Network; (iii) prevent fraudulent use of the Avery Interactive Network and detect unlawful activity; (iv) diagnosis and repair Avery Interactive Network errors, and, in cases of abuse, track and mitigate the abuse; and (v) market to you more effectively across different web pages and social media platforms. To opt in (or back out) of our use of non-essential cookies, click here.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies or see the links below. To check the cookie storage period, you can use the Overview function in the cookie settings of your web browser. You can configure your browser for it to inform you whenever a page uses cookies and decide on a case-by-case basis whether to accept or reject the cookies on a given website or generally. Every browser has a different policy for managing cookie settings. The browsers’ policy is described in the Help menu of every browser and explains how you can change your cookie settings.

Useful links for browsers:

• Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
• Google Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
• Firefox: https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored
• Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that disabling cookies may limit your access to some features of our websites.

In addition, Avery may use so-called "pixel tags," "web beacons," "web bugs," "clear GIFs," etc. (collectively "Web Beacons") to collect AAI about your activities on the Avery Interactive Network. These are small electronic images embedded in web content (including online ads) and email messages and are ordinarily not visible to users. Like cookies, Web Beacons enable Avery to track pages and content (including ads) accessed and viewed by users. Also, when Avery sends HTML-formatted (as opposed to plain text) emails to our Audiences, Web Beacons may be embedded in such emails to allow Avery to monitor readership levels so that Avery can identify aggregate trends and individual usage to provide our Users with more relevant content or offers. Web beacons in emails may recognize activities such as when an email was opened, how many times an email was forwarded, which links in the email were clicked on, etc. Web Beacons cannot be declined when delivered via a regular web page. However, Web Beacons can be refused when delivered via email. If you do not wish to receive Web Beacons via email, you will need to disable HTML images or refuse HTML (select Text only) emails via your email software.

5.1 Use of Cookies & Similar Technologies by Third-Party Advertisers

Avery may use third-party advertising companies including so-called "network advertisers" or "ad networks" (hereinafter collectively as "Third-Party Advertisers") to serve ads and manage ads on the Avery Interactive Network. When you use or interact with a product or service of the Avery Interactive Network, such Third-Party Advertisers may use cookies and Web Beacons to collect PII about your activities on the Avery Interactive Network and to serve interest-based ads directly to you. For more information regarding the data practices of some of these Third-Party Advertisers and how to opt out of their use of your information, please click here

Particular third-party cookies to note on our Website include the following:

Meta Pixel. We use Meta Pixel to customize our advertising and to serve you ads on your social media based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to our Website by clicking on the Meta ad. The Meta Pixel stores a cookie on your device to enable us to measure the effectiveness of Meta ads for statistical and market research purposes. We do not have access to the information collected through the Meta Pixel. However, the information collected via the Meta Pixel, on the Websites as well as other websites on which Meta Pixel is installed, is stored and processed by Meta. Meta may link this information to your Meta account and use it for promotional purposes in accordance with Meta's Data Policy. Meta its partners use the Meta Pixel to show you advertisements on and outside of Meta. To opt-out of this displaying of Meta ads, visit your Meta Ad Settings. You can also clear and control the information third parties share with Meta in your Off-Meta Activity page.

If you choose to opt out, we will place an "opt-out cookie" on your device. The "opt-out cookie" is browser specific and device specific and only lasts until cookies are cleared from your browser or device. The opt-out cookie will not work for essential cookies. If the cookie is removed or deleted, if you upgrade your browser or if you visit us from a different computer, you will need to return and update your preferences. By clicking on the “Opt-Out” links below, you will be directed to the respective third-party website where your computer will be scanned to determine who maintains cookies on you. At that time, you can either choose to opt out of all targeted advertising or you can choose to opt out of targeted advertising by selecting individual companies who maintain a cookie on your machine.

1. Association of National Advertisers opt-out registration: https://dmachoice.thedma.org/
2. Network Advertising Initiative (NAI) Opt-Out: https://www.networkadvertising.org/managing/opt_out.asp
3. Digital Advertising Alliance (DAA) Opt-Out: https://optout.aboutads.info

5.2 Third Party Functionalities

The Avery Interactive Network contains links to and/or enables certain third-party functionalities to enhance your experience, including, without limitation, social plug-ins, tools and APIs. Prior to using any third-party functionality (e.g., Facebook "Like" button) on the Avery Interactive Network, you should consult the privacy notices of the third-party providers of such functionalities (including Facebook and its Custom Audience Tool), as Avery has no control over information that is submitted to, or collected by, such third parties, or how they may use the information. The privacy policies and data practices of such third parties may significantly differ from this Privacy Policy, and Avery makes no representation or warranty whatsoever about their policies and practices. Your communications and interactions with such third parties are solely between you and them, and are at your own risk.

To learn more about how to opt out or change your ad targeting preferences with facebook, visit https://www.facebook.com/ads/preferences/

Use of Google Analytics for web analytics

For the purpose of website analytics, Avery.com website uses Google Analytics, a web analytics service provided by Google LLC (www.google.com). Google Analytics uses methods such as cookies that enable an analysis of your use of our website. The information collected automatically by cookies is transmitted to and stored on a Google server in the United States. IP anonymization is enabled on this website.  Generally, Google does not associate the anonymised IP address, transmitted from your browser through Google Analytics, with any other data held by Google.

Please keep in mind that when you provide information to Avery on a third-party site or platform (e.g., via a Avery-branded application that operates on a third-party site or platform), information you provide may be separately collected by the third-party site or platform. Information Avery collects is covered by this Privacy Policy and the information a third-party site or platform collects is subject to such third-party site or platform's privacy policies and practices. Privacy choices you have made on a third-party site or platform will not apply to Avery’s use of the information Avery has collected directly through our own sites and platforms, unless Avery’s expressly states otherwise.

DoubleClick's DART Cookie and Online Tracking and Advertising

Third-Party Advertisers may use cookies to serve ads on the Avery Interactive Network. In particular, DoubleClick's DART cookie may be used to enable ads through DoubleClick's ad-serving technology. Such cookie is placed on your computer when you are browsing the web and visit a site that supports ads delivered using DoubleClick's ad-serving technology. This cookie is a "persistent" cookie, meaning that it is saved into the cookie folder on your computer's hard drive and will remain in that folder even after you close your web browser. This cookie is used to serve ads specific to you and your interests ("interest-based targeting"). The ads served to you will be based on your previous browsing history. DoubleClick's DART cookie uses "non-personally identifiable information". It does NOT track Personally Identifiable Information about you, such as your name, email address, physical address, telephone number, social security number, credit card/debit card number, or other financial account information.

To opt-out of DoubleClick's DART cookie and associated "interest-based targeting" advertising, please click here.

PLEASE NOTE that if you erase or otherwise alter your browser's cookie file (including upgrading certain browsers), you may need to opt out again. PLEASE NOTE also that opting out of the ad-serving cookie does not mean that you will stop seeing pop-up ads or banner ads embedded in websites. You can control many pop-ups by using free software available on the Internet or by disabling JavaScript on your browser.

You may also choose not to receive interest-based advertising from many ad networks, data exchanges, marketing analytics and other service providers by clicking here.

If you wish to disable cookies selectively or entirely, you may do so through your individual browser options or using special software. More detailed information about cookie management with specific web browsers can be found at the browsers' respective web sites. Alternatively you can use the guide here.

More information on the DoubleClick DART cookie can be found here.

6. Data Security

Protecting the security of the Personally Identifiable Information that you share with Avery is of the utmost importance to us. All communication via Web Browser between consumers and Avery are encrypted using the Secure Socket Layer (SSL) protocol.  All consumer information is stored in a database in a secured environment which is only accessible by key Avery personnel.  Avery utilizes multiple layers of security to protect our consumer data that include firewalls, secure connections, public and private keys and 2 factor authentication.

By providing your email address to Avery (whether on the Avery Interactive Network or otherwise), you acknowledge and agree that Avery may notify you by email in the event of a breach of security involving your Personally Identifiable Information.

Keep your password in a safe place and do not divulge it to anyone. Also, remember to sign off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place, such as a library or an Internet cafe.

7. Links to Third Party Sites, Services or Products

The Avery Interactive Network contains links to sites operated and maintained by third-parties, as well as links to products and services (including software) provided by third-parties. For example, the Avery Interactive Network may display third-party ads, and clicking on such ads will take you to the websites of those advertisers. Avery has no control whatsoever over such third-parties, their Internet sites, or their products or services. Once you enter a third-party site, this Privacy Policy will no longer apply, and any information collected from or about you on that third-party site will be governed by the privacy policies and practices of that third party. Third-party sites do not follow our Privacy Policy and their privacy practices may be substantially different from this Privacy Policy. Such third-party sites may send their own cookies to you and may collect data about you and make use of that data in ways that we would not. You access such third-party sites, services or products entirely at your own risk. You should always review and understand the privacy policies and practices for such third-party site, service or product before disclosing any personal information on such site or in exchange for such product or service.

8. Changes to Privacy Policy

From time to time, Avery may change this Privacy Policy in whole or in part, to accommodate new technology, industry practices, regulatory requirements or for other purposes. Avery will provide notice to you if these changes are material and, where required by applicable law, Avery will obtain your consent. If you are a registered user or member of the Avery Interactive Network (e.g., any of our social networking services), Avery may notify you of material changes to this Privacy Policy via email and/or may ask you to affirmatively acknowledge and consent to such changes (e.g., by checking a box or clicking a button) at the time of your next account login on the Avery Interactive Network.

The effective date of this Privacy Policy is November 6, 2024.