What Label Shapes are Right for Your Products?

Choose a round label if:

• Your product’s logo or design elements are circular so the label can complement these features
• Your containers have a cylindrical surface that the label can be applied seamlessly around the circumference
• You need a small seal for packaging
• You need to label lids or bottoms of round containers

Choose a rectangle label if:

• Your container is elongated (think tall and thin, or short and wide)
• You’d like your label to wrap around the container, separating your logo and other info
• Your logo is text heavy
• You want moderate coverage or more design space
• You need your label to double as a seal (think jars or lidded boxes)

Choose a square label if…

• You want to include a lot of information (large square)
• You need a pricing/ID label (small square)
• Your logo is detailed or elaborate
• Your logo will include a border
• You want modern or sophisticated look
• Your container has a clear front and back and you’d like to separate information

Choose an oval label if…

• You don’t need of a lot of space
• You prefer minimal coverage
• Your container is a bottle, jar or fold-over bag
• You want a softer, more elegant aesthetic
• Your logo is simple, with a minimalist design
• You want to wrap text around the border

Choose an arched label if…

• You want a unique label
• Your item is bagged with a twist top
• You want moderate coverage
• Your logo contains vertical imagery
• You want a vintage aesthetic
• You want your product to appear more premium

Choose a hexagon label if…

• You want to stand out with a distinctive shape that catches the eye
• Your containers have angular or flat surfaces that can maximize label space without overlapping or leaving gaps
• You want a contemporary and sleek look
• Your product’s design or branding involves geometric patterns or themes

Choose a cigar label if…

• You want to convey a sense of sophistication and luxury
• Your product container will benefit from a wrap-around label that provides ample space branding and decorative elements
• You want to add an extra layer of protection by creating a seal for packing
• Your product’s theme or branding aligns with a vintage or retro style

Choose a lollipop label if…

• You want to create a lighthearted, whimsical impression
• Your product is a candy, treat, or something related to sweets
• You want to grab attention with a distinctive, non-traditional shape that stands out
• Your product needs an extra level of security and you can seal your lid with a lollipop label

Choose a square label with arched corners if…

• You want the clean lines of a square with a softer, more approachable look than angular corners
• You need a versatile label that works well on slightly curved or angular surfaces
• Your container has an obvious front and back and you’d like to separate information

Choose labels with scalloped edges if…

• You want to evoke a nostalgic or vintage
• Your product is unique or special, and you want the label to stand out with a distinctive shape t
• You are marketing a handmade, artisanal, or boutique product