Why Block Out Labels Are Your Best Friend When Rebranding

Quickly update product labels, packaging, and more

Rebranding your business is an exciting opportunity to refresh your image, stay ahead of the competition, and align your brand with new products, services, or target markets. But the process can also be daunting, especially when faced with the task of updating existing inventory. This is where block out labels can become your new best friend. They’re an efficient, affordable solution that allows you to rebrand quickly and seamlessly.

Watch how Avery labels with TrueBlock® technology completely cover up the label underneath.

Whatever your reason for rebranding, block out labels like Avery labels with TrueBlock® technology are designed to make the process easier. These labels completely cover up old labels and outdated branding. Instead of spending time and resources on removing labels or phasing out perfectly good inventory, you can apply new branding directly over the old. This ensures a clean, professional look every time. Whether you’re modernizing your image, distinguishing yourself from competitors, or expanding your offerings, block out labels are the perfect tool to help your business evolve without the hassle.

In this post, we’ll explore how block out labels work, why they’re essential for your rebranding efforts, and how to get started creating your own labels to give your business the fresh look it deserves.

Images shows close-up of person using a new block out label to cover up an old label on a brown package box.
Quickly and easily update your product packaging with block out labels, like Avery 5163 2″x 4″ labels, that completely cover old designs to give your brand a fresh look.

What are block out labels?

Block out labels, also known as blackout labels, cover up labels, or opaque labels, are specially designed labels that provide full coverage over existing designs or text. These labels are a versatile tool for businesses looking to rebrand without the hassle of removing old labels. Whether you refer to them as block out or blackout labels, the concept remains the same. They’re engineered to completely obscure what’s underneath, giving you a fresh canvas to apply your new branding.

How block out labels work

The magic of blackout labels lies in their ability to effortlessly cover existing designs. This makes them a time-saving alternative to removing old labels. Traditional label removal can be tedious, often leaving behind sticky residue or bits of paper. With blockout labels, you can simply apply the new label directly on top of the old one, instantly transforming your product’s appearance. Avery labels with TrueBlock technology are a prime example of this. They offer complete coverage of the label underneath, so no old branding shows through.

Using blackout technology labels not only speeds up the rebranding process but also ensures a professional finish. Avery’s TrueBlock labels are particularly effective at this. They are designed with an opaque backing that completely hides existing labels and markings, even on dark surfaces. This full-coverage feature is essential when you need to quickly update your products. It allows you to maintain a polished and consistent look across your entire inventory with minimal effort.

Eliminate rebranding headaches

Rebranding can be a complex process, especially for small businesses and entrepreneurs who are juggling multiple responsibilities. You need efficient and affordable tools to make the transition as smooth as possible. That’s where block out labels come in. As mentioned, these versatile labels are a game-changer for quickly updating product labels, packaging, and even marketing materials. They allow you to focus on growing your business instead of getting bogged down in the details.

Block out labels are particularly beneficial in common rebranding scenarios. These instances include updating your logo, changing product names, or adjusting packaging to reflect a shift in your target market. Instead of wasting time and resources on removing outdated labels or discarding perfectly good packaging, you can simply apply a new label over the old one. This not only saves you time and money but also ensures that the rebranded products hit the shelves faster, keeping your business competitive.

Whether you’re launching a new line or pivoting your brand to meet market demands, blackout labels offer a simple solution to rebranding challenges. They allow you to make the necessary changes without the usual headaches. This helps your brand remain fresh, relevant, and ready to meet the needs of your customers.

Image of a person applying a custom printed square black out label to a metal tea tin, with Avery label sheets and packaging for square labels visible in the background.
Save time and reduce waste by using black out labels like Avery 22806 2″ x 2″ square labels to update product packaging without removing the old labels.

Benefits of using blackout labels

One of the standout benefits of using block out labels is the significant amount of time they save. Instead of painstakingly removing old labels, which can be a frustrating and time-consuming, you can simply apply the new label directly on top. This swift rebranding process frees up your time to focus on other aspects of your business, helping you maximize both time and resources.

Moreover, block out labels help reduce waste and cut costs. There’s no need to throw out old inventory just because the labels are outdated. By covering up the old branding with new labels, you can continue to use your existing packaging. This approach is not only cost-effective but also environmentally friendly. This streamlined approach simplifies the rebranding process. It makes it easier to phase out old branding and transition seamlessly to your new look without the stress of dealing with leftover stock or added expenses.

How to create your own labels for rebranding

Creating your own block out labels for rebranding is a simple process that can greatly impact on your business. The first step is choosing the right size label to cover up your existing designs. Avery offers convenient packs of block out labels in a variety of popular sizes, so you can easily find one that matches your needs. If you require something more specific, you can also order custom sizes of block out labels by the sheet, ensuring a perfect fit for your products.

Once you’ve selected the right size, designing your blackout labels is the next step. You can start by using Avery Design & Print Online (ADPO). Our free, user-friendly design tool makes it easy to create your own custom labels. Simply select a template that suits your branding, customize it with your logo, colors, and text, and you’re ready to go. ADPO offers a range of templates that make it easy to design professional-looking labels, even if you’re not a design expert.

Pro Tip: You can also create your own designs from scratch or design your label using Canva or other design platform. When your design is ready, just upload it into ADPO. Our easy-to-use design tools make it easy to ensure your completed design is aligned correctly before printing.

Finally, print your labels using a compatible printer, and you’re all set to start applying them to your products. With the right tools and resources, creating blackout labels for rebranding is a simple. This process can help you achieve a polished, cohesive look for your business. Whether you’re updating a few items or rolling out a full rebrand, Avery’s block out labels make it easy to get the job done quickly and efficiently.

Rebrand Efficiently and Effectively

Rebranding your business doesn’t have to be a complicated or costly endeavor. As we’ve explored, using block out labels is an efficient and affordable way to update your product labels, packaging, and marketing materials. By choosing the right size labels, leveraging tools like Avery Design & Print Online, and taking advantage of our easy-to-use templates, you can simplify the rebranding process and give your business the fresh look it deserves.

Whether you’re covering up old labels to save time, reducing waste and costs by reusing existing inventory, or quickly phasing out outdated branding, blackout labels provide a seamless solution. They keep your business moving forward. As you embark on your rebranding journey, remember that the right tools can make all the difference.

For more inspiration and tips, be sure to follow us on Instagram and check out our Pinterest board, where you’ll find plenty of ideas to help you elevate your brand. Your next rebranding success is just a label away!

Author: Rachel Gerharter

Rachel is a versatile writer with a passion for storytelling and the written word. With a background in both technical and creative writing, she has written articles and blogs on everything from car buying tips and makeup must-haves to celebrity panic disorders and personal organization. Throughout Rachel’s career in copywriting, marketing, and SEO, the main objective of her writing has always been to create content that will help the reader achieve whatever goal they need. No matter what the job entails, she’s always eager to share her knowledge and experience. When she’s not behind a computer, you can usually find Rachel spending time with her family. Whether it's reading to her precocious two-year-old daughter or catching up on the latest Star Trek episodes with her husband, she loves spending her free time with her loved ones. As a native of Southern California, don’t be surprised if you catch her at one of the many theme parks or museums in the area as well. She also likes expressing her creativity in other ways, like knitting, crafting, baking, and pretending she can paint.