How to make food & beverage labels you’ll love
Creating an eye-catching, informative label is essential for small businesses selling food and drink products. Your labels need to convey your brand, meet industry regulations, and help your product stand out on the shelf. Whether you’re selling handmade honey, refreshing juices, or small-batch beer, this guide will help you design labels that resonate with your customers.
1. Define your brand’s look
Start with your brand’s story—your logo, colors, fonts, and overall style should reflect your brand identity. For instance, if you sell artisanal honey, natural and earthy tones can communicate purity and authenticity, while vibrant colors and bold fonts might suit a line of fruit juices.
2. Select durable materials
Choosing the right label material ensures your labels hold up in various conditions, from refrigeration to handling. For food and drink products, consider waterproof materials like films and vinyl that feature a protective laminate coating, especially for items like juice and beer that are often stored in cool environments.
3. Comply with food labeling regulations
Proper labeling is essential for compliance and transparency. Your label should include:
For packaged foods, refer to the U.S. Food and Drug Administration (FDA) and local regulatory guidelines to ensure you meet all requirements.
4. Add creative flair
Including artistic elements like unique shapes or custom illustrations can give your product an edge. For bakery items, for example, a vintage or handmade style can convey a feeling of warmth and freshness, while sleek and modern elements might work well for coffee or wine.
5. Design made simple
Creating food and beverage labels with our design tools is easy, whether you’re using a predesigned template or starting with a blank canvas. Here’s how our features make it simple to customize labels to your needs:
Ready-to-Use Templates
Avery offers a range of templates for food and beverage labels. These templates provide a professional layout with suggested sections for key details—like ingredients, brand name, and product description. You can customize as much as you like, adjusting colors, fonts, and layouts to reflect your brand.
Easy Text Fill
Our Easy Text Fill tool helps you enter your label information in one go. All the text fields are organized for quick editing, so it’s easy to add ingredients, nutrition facts, or other details. Simply click “Apply,” and your text will update across your design.
Custom Text Boxes
Need extra information? Adding additional text boxes is straightforward. Just select “Add Text Box” under the Text panel, and you can easily move or rotate your new text to fit your design.
Nutrition Labels
Nutrition information is essential for many food products. If you need a full nutrition label, you can upload your own or use our partner, ReciPal, to generate one quickly. Once created, save the label to your computer and upload it into Avery Design & Print to add it seamlessly to your design.
Once you’re satisfied with your label, you can order custom printed labels or print them yourself. And with Avery free design tools, you’re empowered to create labels that look professional and convey all the right information.
Dive into Specialized Label Guides
To help you design labels tailored to specific products, check out these quick “How-To” guides:
Discover the key elements of crafting juice labels that stand out on the shelf. From nutrition facts to design inspiration, this guide has everything you need to create labels that attract customers and highlight your brand’s unique flavor.
Curious about what goes into designing a standout beer label? From essential TTB requirements to creative design tips, this guide covers everything brewers need to know to make labels that catch the eye and meet regulations. Discover how to bring your brand to life, one bottle at a time.
Learn how to design wine labels that capture attention and convey your brand’s story. From legal requirements to creative ideas, this guide covers all you need to craft labels that reflect your wine’s unique character
See how to create coffee labels that stand out and connect with your audience. This guide covers everything from essential info to design tips, helping you craft labels that reflect your coffee’s unique flavor and story.
Learn how to design bakery labels that showcase your baked goods beautifully. This guide covers key ingredients, from compliance tips to design ideas, to help your treats look as irresistible as they taste.
Discover how to create honey labels that shine and meet labeling requirements. This guide offers tips for designing labels that highlight your honey’s unique qualities and attract customers.
Ready to make your mark?
Creating eye-catching, compliant labels for your food and beverage products can be a key factor in capturing customer attention and boosting sales. With the right label design, you’ll not only meet essential requirements but also share your brand’s story in a memorable way. Ready to design your labels? Check out our detailed guides on making labels for beer, juice, wine, coffee, bakery items, honey, and more. Whether you’re crafting a small batch or scaling up, we have resources to help you make a lasting impression.
If you need any help creating your labels or deciding what products and materials are best for your items, please reach out to our top-rated Customer Care Team at (800) 942-8379. They are ready to help you create the perfect labels for all your food and beverage products.
