TTB Requirements & Pro Design Tips for Breweries
Whether you’re a large brewery or a craft brewer, it’s crucial to meet the mandatory labeling requirements set by the Alcohol and Tobacco Tax and Trade Bureau (TTB). Navigating these regulations can feel like a chore, so here’s a quick guide to what needs to be on your custom beer labels to keep them compliant and looking professional. Plus, we’ve included tips to help you create beer labels that stand out on store shelves!
Once you’re ready to order, Avery has everything you need to start your labels. You can buy printable beer labels online or order custom beer labels. We also offer customizable beer label templates and pre-designed health warning labels, so you’re fully prepared from start to finish.
And if you want an easy reference, download our free checklist to keep your label design process simple.
What is a Malt Beverage?
“Malt Beverage” is the TTB’s broad term for all products brewed with malted barley and hops, covering everything from beer and ale to lager and flavored malt beverages. Keep in mind that not every labeling scenario is covered in this article, and federal and local regulations vary. So, you should always check specific laws to ensure compliance before labeling any beer for sale or distribution.
TTB-Required Information for Beer Labels
- Brand Name
This is your brewery’s name or the brand under which your beer is marketed. The brand name shouldn’t imply any misleading characteristics about the beer’s age, origin, or identity. - Country of Origin
For imported beers, label requirements by U.S. Customs and Border Protection mandate that the country of origin appears on the label, even if it’s as simple as “Product of Canada.” - Draft or Draught
If your beer is labeled as draft or draught, it generally implies it hasn’t been pasteurized. However, you can still use terms like “draft brewed” if the beer is pasteurized, as long as it’s indicated on the label. - Class Designation
Use a class designation that matches your beer type, like “beer,” “ale,” or “lager.” If your beer includes special ingredients (like spices, honey, or fruit), you may need additional information, such as a statement like “Ale with Raspberry.” - Alcohol Content
Though optional on most labels, you must include alcohol content on labels for flavored beers with added alcohol. Be sure to check state-specific requirements, as these vary. - Name & Address
List the producer, bottler, or packer’s name and address on the label. You can use an authorized trade name in place of the company’s operating name. - Net Contents
Clearly state the net contents in standard American measurements (e.g., pints or fluid ounces). - “Lite,” “Light,” and “Low Carb” Labels
Terms like “light” or “lite” must be accompanied by a statement of average analysis, listing calories, carbs, protein, and fat per serving. “Low carb” beers must contain no more than 7 grams of carbs per 12 oz. serving. - Mandatory Health Warning
All alcoholic beverages with at least 0.5% ABV require the following warning:
GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery and may cause health problems.
If you don’t want the government warning directly on your branding label, we’ve created three beer warning label templates that you can apply as separate labels.
Designing Beer Labels That Pop
Creating a unique beer label design is essential to building brand recognition and attracting customers. Here’s a simple guide to help your label make a memorable impression:
Determine Your Label Dimensions
Measure your beer bottle’s cylindrical area (below the shoulder) to get the ideal label dimensions. If you’re reusing bottles, ensure label sizes match to maintain a consistent look.
Select the Right Label Shape and Size
Different bottle shapes may work better with certain label shapes (e.g., rectangle, oval, or arched labels for high-shoulder bottles). Avery offers a variety of customizable label sizes to ensure a perfect fit.
Choose Your Label Material
Your label material should match the vibe of your brand. Try waterproof labels if your bottles will be chilled, metallic labels for a modern twist, or classic paper for a traditional feel.
Design for Brand Impact
With the Avery online design tool, you can use free templates or upload custom artwork. Consider design elements like bold typography for brand visibility and colors that align with your brewery’s branding.
Test and Review
Print a sample label or order a small batch to test the design. Make sure all required TTB information is clear and that the label looks great on the bottle. And don’t forget to proof it!
Ready to start designing? Visit our Beer Label Gallery for customizable templates and printable or professionally printed labels that meet your branding and compliance needs. Call us at (800) 942-8379 with any questions!Need more help?
