See what label materials are best for your needs
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You’ve got your product, you’ve found your packaging, now you need the perfect label material for your ideal look. The material you choose for your labels is extremely important, especially for items that will be in various environments. But you also want to select the best label material to showcase the look and feel of your brand. We’ve put together five types of labels to get the look you want for your products and your brand image.
All of the label materials below are available through Avery. You can have them professionally printed by WePrint, or print them with our blank labels or in-store label packs.
1. Keep it classic
Standard white paper labels can provide you with a versatile and inexpensive way to label your products. They give you a clean, white background that ensures your product information and branding stand out. They’re great for a wide range of products, from cosmetics and food items to electronics and household goods.
When choosing between matte and glossy white labels, you need to base your decision on the visual impact and the desired look you want to achieve. Matte labels offer a subdued, elegant finish that reduces glare. The matte surface is also easier to write on with pens or markers, which is ideal for adding information or batch numbers directly onto the label. Matte labels are also less prone to fingerprints and smudges.
On the other hand, glossy white labels will give your product labels a vibrant sheen that enhances color contrast and makes designs appear more vivid. Glossy labels are typically more moisture-resistant and can withstand handling better than matte labels, making them a good option for products that may encounter different environments.
While paper labels are generally more affordable than synthetic materials, especially when labeling large quantities of products, they don’t hold up as well and are prone to peeling, wrinkling, abrasions and fading over time. If you need a more durable label or special finish, one of the options below might be a better fit for you.
2. Make your labels pop
Choosing metallic labels for your products can significantly enhance their appeal and brand perception. Metallic and holographic labels offer a premium, sophisticated look that grabs attention and communicates quality to consumers. Whether you’re selling luxury goods, artisanal products, or cosmetics, metallic labels add a touch of elegance and exclusivity that can elevate your brand.
The reflective surface catches light and shimmers, making your products stand out on retail shelves. They are also highly customizable, allowing you to add vibrant colors, intricate designs, and detailed text. Even better, they are durable and resistant to moisture, making them suitable for products that may be in tough environments. Whether you choose silver, gold, or other metallic finishes, these labels not only enhance the visual appeal of your products but also reinforce a sense of luxury and professionalism that can leave a lasting impression on your customers.
3. Take a dip
Made to withstand moisture, waterproof film labels are ideal for products that are stored in refrigerators, used outdoors, or exposed to damp conditions during shipping and handling. With waterproof materials, your labels will stay adhered and legible, so you know your important information such as product details, instructions, and branding elements remain intact.
Also, Avery waterproof labels often come with strong adhesive properties that ensure they stay securely attached to various surfaces, including plastic, glass, and metal. Like metallic labels, they can be customized your way in a variety of finished. Whether you’re labeling cosmetics, foods, or outdoor gear, waterproof labels not only protect your packaging but give a polished look that lasts.
Find out the difference between waterproof and water-resistant labels.
4. Get a “no-label” look
Clear film labels give your products a modern, sleek look that showcases their contents while keeping a minimalist aesthetic. These labels are made from transparent materials such as polypropylene, allowing whatever is under the label to show through. This creates a seamless, “no-label” look that enhances the visual appeal of your products.
Clear films are highly versatile for a wide range of packaging materials, including glass, plastic, and metal. Their durability and resistance to moisture, and oils ensure that your labels remain pristine and legible even in tough environments. They’re great for products that require frequent handling or are exposed to moisture, such as cosmetics, beverages, or outdoor equipment. They can also be customized with white ink underprint that really makes your design pop where you want it to.
5. Go natural
Try kraft brown labels to give your products an outdoorsy, eco-friendly option that aligns well with sustainable branding. These labels have an earthy appearance that appeals to consumers looking for products with a handmade or artisanal feel. The neutral color provides a versatile canvas that complements a wide range of product packaging. They’re great on organic foods, handmade goods, beauty products, and crafts.
In addition to their aesthetic appeal, kraft labels are practical and functional. Avery kraft brown labels are made from recyclable materials and are biodegradable, making them an environmentally responsible choice. Whether you’re labeling jars, bottles, boxes, or bags, they’ll add a touch of natural charm and sustainability. The combo of visual appeal, versatility, and eco-friendliness makes them a popular choice.
Conclusion
Choosing the right label material for your products can significantly impact both their visual appeal and functionality. From standard paper labels that offer affordability and versatility to metallic labels that elevate products with a luxurious sheen, each material brings unique advantages. Waterproof labels ensure durability and readability in diverse environments, while clear film labels offer a modern, minimalist look that showcases packaging aesthetics. Finally, brown kraft labels provide a natural, eco-friendly option that resonates with consumers valuing sustainability. By carefully selecting the appropriate label material—whether for enhancing aesthetics, improving durability, or aligning with eco-friendly values—small businesses can elevate their product presentation and strengthen their brand identity in a very competitive marketplace.
Don’t see what you’re looking for? Check out all the amazing label materials and finishes Avery has available to fit your exact needs.
