10 Ways to Use Stickers to Promote Your Business - Avery Blog

10 Ways to Use Stickers to Promote Your Business

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Easy, inexpensive ways to showcase your brand with stickers

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Are you starting a business on a low budget or looking for a creative way to boost your branding? Then custom stickers can help. Stickers are different than labels and are a great way to get your brand in front of new customers and advertise in new markets with minimal investment. They are an easy way to get your brand in front of new customers by sharing them in fun environments in a more casual way versus traditional marketing methods. Check out the following 10 ways you can use stickers to promote your business.

1. Include them as freebies

Whether you sell goods online or in-store or operate a service business, consider giving custom stickers as a loyalty gift or as a gift with purchase. They are a fun surprise and delight for your customers.

Include a quirky or inspirational message that showcases your brand’s personality for extra engagement.

2. Hand them out at trade shows

Hand out stickers at trade shows and events as a fun gift and to promote your brand.

A great way to generate traffic at your trade show booth is to hand out stickers with funny sayings or cool designs that are relevant to attendees and the industry you’re showing at.

Sticker giveaways help make your business stand out from other vendors and they’re a unique gift that attendees can apply to personal belongings or pass on to friends and family, organically marketing your business in the future.

3. Sell them as branded merchandise

Use logo stickers to sell at your store

Impulse purchases at the register or checkout are a great way to increase order value. If you have a retail store, place logo stickers with unique slogans toward the end of the aisle near the register where customers are most likely to make a last-second purchase.

If you sell on an eCommerce site, consider a dedicated accessory section where you can sell them to consumers to add to their cart when checking out. This can also help customers reach any free shipping thresholds you might have while it increases order values.

4. Give them out at special events

Give away stickers on promotional items at events

Give away stickers along with samples of your products as a free gift at parties or events to market your business. A free sample and gift can go a long way to securing a new customer. It lets consumers emotionally connect with your brand because you have given them something free right off the bat.

They also let potential customers test out your products, and they help communicate the look and feel of your brand. It’s also a very inexpensive way of marketing your business to many people at once.

5. Apply your brand to personal items

Create stickers people will add to personal items to promote your brand

Use your custom stickers as additional branding in your store. Adhere them to various items in-store so that customers see your brand as they are shopping. Whether on your cash register, your office door, or the tip jar, let them be seen by others and do the marketing for you.

Add them to thermal water bottles, laptops, hard hats, car windows, bumpers, and luggage. The more they are seen, the more brand awareness you create.

6. Create goodwill with employees

give employees logo stickers they'll use on their items

Give your employees custom stickers to use themselves and to give away. They can place them wherever they choose to help promote the company and brand.

Soon you will see your company’s brand displayed on bottles, computers, bags, and other work items. It’s also great for improving company culture and pride.

7. Let bumper stickers promote for you

Create custom bumper stickers to hand out as gifts or sell with branding

Promote your company with custom bumper stickers that can be handed out at events, in-store, or packaged in product shipments. It’s an incredibly low-cost way to share your brand or just to give your customers a special gift.

For example, if you own a pet-sitting or dog-walking business, order cute personalized bumper or window stickers of your clients’ pets and give them as a thank-you for using your service. Your client will likely put that bumper sticker on their car, refrigerator, laptop, or water bottle, a constant reminder to use your service again.

8. Add them to packaging

Add stickers to shipments for decoration

If you operate an eCommerce business that ships a lot of packages, use custom labels on the inside and outside of the box to showcase your brand and message. A QR code sticker or a custom sticker with your company info on the outside of the box lets your customers know instantly that the package is from you.

On the inside of your shipment, add a sticker that features your social media handles and contact details to engage your customer. As a bonus, include a fun sticker that they’ll share on social media to show how much they love your products.

9. Apply decals to storefront windows

Use window stickers & decals to lure in customers from outside

Apply stickers to your store windows and doors that are visible to customers walking by. They will reinforce your branding to window shoppers, and if you create them with catchy sayings or slogan, you may find them coming into your store to purchase some for themselves.

Since they are inexpensive and easy to personalize, you can change your messages to follow current trends or popular causes.

10. Use them on floors & doors

Add your logo to custom floor decals for extra branding

Add stickers to floors and doors as an unexpected way to draw people’s attention. While floor decals are popular for safety and directional messaging, they can be a great way to engage customers.

Point out directions to fun, new products, or sale items. Or add fun sayings to keep your customers smiling while shopping. With our non-slip vinyl floor decals, you can customize signs for your business and order online in minutes.

No matter what you decide, stickers can be used in a variety of ways. Grab someone’s attention as they pass by your store. Surprise customers with a small gift, or hand them out at a trade show or event. They are a great way to create awareness at a fraction of the cost of other marketing tactics.