Third Annual Avery Give Back to Schools Promotion Expands

Avery Dennison Office and Consumer Products (NYSE:AVY), a global leader in office products, announced the launch of the Avery Give Back to Schools™ promotion today. This marks the third year that the global office supply company has implemented the initiative. The biggest difference this year—Avery Dennison is expanding the promotion to award 40 schools with much-needed school supplies and offering cash benefits through Avery’s partnership in the Avery Give Back to School® program. Avery® manufactures a large selection of school supplies such as binders, dividers, Sticky Notes, NoteTabs®, Hi-Liter® markers and glue sticks that may prove to be extremely valuable for schools across the country.

“We’re excited to expand the offerings of our Avery Give Back to Schools™ promotion to schools and communities across the country that have continually supported us, especially during times when school budgets are constrained and so many students and educators are in greater need,” said Tim Bond, Group Vice President of Avery Dennison Office and Consumer Products.

Last year, votes poured in from across the United States and resulted in 30 schools being awarded with much-needed Avery branded school supplies. This year, Avery Dennison will award the top 30 schools with the most online votes, in a tier-based structure, and 10 randomly selected schools, based on a threshold of votes received.

The top five schools with the most online public votes will each receive $10,000 (retail value) worth of Avery® office products and school supplies, 25,000 Box Tops (redeemable for $2,500 cash by participating schools) and $1,000 in gift cards to be split among the teachers for purchase of additional classroom supplies; the school with the most votes overall will receive an in-school donation presentation. The next 25 schools with the most votes will each receive 10,000 Box Tops (redeemable for $1,000 cash by participating schools). Additionally, 10 randomly selected schools with 100 votes or more will each receive 5,000 Box Tops (redeemable for $500 cash by participating schools).

Communities, students, families and school supporters (ages 18 and older) can vote for their favorite K-8 school beginning today at www.avery.com/giveback.

The Avery Give Back to Schools™ promotion is one of the ways Avery Dennison Office and Consumer Products supports its belief that a solid education is the cornerstone of a strong community. To enable children to receive the education that they need and deserve, Avery Dennison provides financial and in-kind support to children, teachers and schools through programs such as Box Tops for Education®. Since 2009, schools have earned more than $2,500,000 through Box Tops found on Avery® office and school supplies.

About Avery Dennison

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500® company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.

About Avery Dennison Office and Consumer Products

Avery Dennison Office and Consumer Products ( www.avery.com) markets products under the well-known Avery brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office and Consumer Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery-brand products, consumers can visit the Avery Dennison Office and Consumer Products web site at www.avery.com or call the Avery Consumer Service Center at 1-800-462-8379.

©2012 Avery Dennison Corporation. All rights reserved. Avery and all other Avery brands, product names and codes are trademarks of Avery Dennison Corporation. All other brands and product names are trademarks of their respective owners. Box Tops for Education and associated words and designs are trademarks of General Mills, used under license. Fortune 500 is a trademark of Time, Inc. None of the non-Avery brands or products are in any way affiliated with or made, sponsored, approved or endorsed, in any manner, by Avery Dennison. None of the Avery products are in any way affiliated with or made, sponsored, approved or endorsed, in any manner, by the non-Avery product owners.