Avery Dennison Partners with Zazzle

Avery Signature Custom Binders will be the first product that shoppers can customize under the new business alliance. Shoppers will be able to:

• Select from thousands of templates, or start from scratch with a blank canvas
• Personalize millions of designs from thousands of sellers, including world famous brands, by adding their own custom text, photos and designs
• Generate custom binders for contests, promotions and sales, or business binders for the office
• Create stores and make money by selling designs in the Zazzle marketplace
• Ship to almost anywhere in the world, usually within just three days
• No minimum order size and no setup fees

"At Avery, we've been looking at Mass Customization for several years. Our focus on Enterprise Lean Sigma has allowed us to develop the expertise in manufacturing to be able to provide custom-made one-off products while still enjoying the benefits of mass production," says James Johnson, Director, Business Development at Avery Dennison Office Products. "Our alliance with Zazzle completes the equation. Zazzle's unique software capabilities, plus their partnerships with leading branded content owners, complement our manufacturing core competencies."

"We are thrilled to welcome Avery to the Zazzle platform," says Jeff Beaver, co-founder and Chief Product Officer at Zazzle. "Working with a branded partner such as Avery enables us to extend our product offering by leveraging their domain expertise in manufacturing office products and supplies. Our network of buyers and content partners continues to grow beyond expectations, and expanding our product breadth in exciting new categories like binders is accelerating this momentum."

For more information about Avery Signature Custom Binders or the business alliance with Zazzle, visit http://www.Zazzle.com.

About Avery Dennison Office Products

Avery Dennison Office Products group markets products under the well-known Avery brand name and is one of the world’s leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California.

For more information about Avery-brand products, consumers can visit the Avery Dennison Worldwide Office Products Web site at www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-462-8379. Avery and all other Avery brands and product names are trademarks of Avery Dennison Corporation.

About Zazzle

Zazzle is the leading innovator in on-demand manufacturing, enabling sellers and customers to create and buy one-of-a-kind, customized products, many of which are made and shipped within 24 hours. Zazzle's online community helps sellers set up Zazzle stores where they can showcase their designs on a wide variety of products like t-shirts, hats, shoes, skateboards, and postage stamps, and then sell them to consumers without incurring any inventory risk. Sellers include such successful brands as Disney, Star Wars, Keds Shoes, and Britney Spears. Buyers shop from billions of products and can have them made as is, or can choose to personalize them, creating a perfect custom product or custom gift for any occasion. Online since 2005, Zazzle is based in Redwood City, California.